You read, I write
I was going to wait until next week to write about Economics in a planned and structured fashion, however I have had ‘a moment of clarity‘ thanks to you. Economics you say, well how dull or perhaps how...
View ArticleThe ‘voyeuristic’ pleasure of watching someone else’s thoughts unfold
Having been convinced of the writers addiction to receiving feedback through channels such as blogs and Twitter I turn to focus on why the reader returns to read new blog entries, posts comments or...
View ArticleUnlearning the technology bible to find transformation innovation
Last week I was challenged by a blog reader as over using Geoffrey Moore’s technology innovation curve. In 2006 Crossing the chasm was described by, Tom Byers of Stanford, as “still the bible for...
View ArticleAre you listening to the marketing guys shock messages?
Our newspapers have made shock headlines into an art form and the Internet brings the marketing guys an increasing versatile method of delivering new shock and controversial messages. The Internet is...
View ArticleNew media channels: Weakness, opportunity or threat?
The way we communicate and consume media is changing. This is affecting old media channels and creating an explosion in the media market. According to a report (download) from Ross Dawson last month...
View ArticleOrganic Google search highly trusted with blogging influencing results
In a recent report Forrester Research are advocating an end to corporate blogging. This has resulted in a debate with Richard MacManus of ReadWriteWeb. I agree with Richard that readers develop trust...
View ArticleLearning to blog: Nickpoint 2.0
New Year’s resolution time. Since starting this blog nine months ago I’ve published 37 posts, received 48 comments and had 1000′s of visits. I now ask myself five things: What have I learnt? Has it...
View ArticleA Big THANK YOU :)
I would like to Thank all my readers for an amazing two months growth on this blog. I must be writing things people want to hear. I bet any startup would kill for a sales graph like this during the...
View ArticleThank you for reading & growing my blog
The total number of visitors to my Nickpoint blog has been on the rise again for the last two months. previously the number of visitors have reached a plateau. Thank you to all my readers for...
View ArticlePeople still buy from People
The marketing, sales and PR mix has been rapidly changing over the last few years. Today, customers are hearing about and evaluating suppliers in different ways. With so many channels the traditional...
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