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You read, I write

I was going to wait until next week to write about Economics in a planned and structured fashion, however I have had ‘a moment of clarity‘ thanks to you. Economics you say, well how dull or perhaps how...

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The ‘voyeuristic’ pleasure of watching someone else’s thoughts unfold

Having been convinced of the writers addiction to receiving feedback through channels such as blogs and Twitter I turn to focus on why the reader returns to read new blog entries, posts comments or...

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Unlearning the technology bible to find transformation innovation

Last week I was challenged by a blog reader as over using Geoffrey Moore’s technology innovation curve. In 2006 Crossing the chasm was described by, Tom Byers of Stanford, as “still the bible for...

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Are you listening to the marketing guys shock messages?

Our newspapers have made shock headlines into an art form and the Internet brings the marketing guys an increasing versatile method of delivering new shock and controversial messages. The Internet is...

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New media channels: Weakness, opportunity or threat?

The way we communicate and consume media is changing. This is affecting old media channels and creating an explosion in the media market. According to a report (download) from Ross Dawson last month...

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Organic Google search highly trusted with blogging influencing results

In a recent report Forrester Research are advocating an end to corporate blogging. This has resulted in a debate with Richard MacManus  of ReadWriteWeb. I agree with Richard that  readers develop trust...

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Learning to blog: Nickpoint 2.0

New Year’s resolution time. Since starting this blog nine months ago I’ve published 37 posts, received 48 comments and had 1000′s of visits. I now ask myself five things: What have I learnt? Has it...

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A Big THANK YOU :)

I would like to Thank all my readers for an amazing two months growth on this blog. I must be writing things people want to hear. I bet any startup would kill for a sales graph like this during the...

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Thank you for reading & growing my blog

The total number of visitors to my Nickpoint blog has been on the rise again  for the last two months. previously the number of visitors have reached a plateau. Thank you to all my readers for...

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People still buy from People

The marketing, sales and PR mix has been rapidly changing over the last few years. Today, customers are hearing about and evaluating suppliers in different ways. With so many channels the traditional...

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